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Pesade

Pesade is a high-end Korean fragrance brand that has recently gained increasing attention from fragrance enthusiasts. It's known for its high concentration of perfume oils, long-lasting scents, and layered aromas. The flagship store in Hannam-dong boasts a boutique-style decor, resembling a fashion gallery, with a very sophisticated overall atmosphere.

One of their most famous scents is An Unseen, with top notes of fresh orange blossom and mandarin, transitioning into woody and clove notes in the middle and base. It's very distinctive without being overly sweet. Online reviews say, "This scent is memorable; you'll remember it for a lifetime after just one sniff."

Korean address: 서울용산구이태원로49길16
Phone: 0507-1375-0064
Instagram: @pesade_official

Perfumery BLUTE

If you like fragrance shops with a touch of mystery and a feel reminiscent of old European houses, you must visit Perfumery BLUTE. The shop's decor is absolutely gorgeous, filled with antique furniture and glassware, creating a gentle yet retro and artistic atmosphere.

Their perfumes, diffusers, and candles all boast "plant-based, handcrafted" qualities, with sophisticated and layered scents. Although it's a niche brand, you can immediately tell it has a unique style. Some fragrances are even blends of herbs and minerals, evoking images of gardens, after-rain scenes, and sun-drenched floors—the kind of evocative scents.

Korean address: 서울용산구이태원로54길78
Phone: 070-7670-8950
Instagram: @bluteblute

Cosmic Mansion

Cosmic Mansion is a home fragrance brand that I personally really like. If you prefer scents that are "clean and comfortable" or "like you just finished doing a laundry," this brand will be right up your alley. They mainly focus on scented candles, diffusers, and fabric sprays—products that have a strong sense of everyday life, and even the bottle designs are simple and beautiful.

The most discussed fragrance is probably No. 11 Linen & Musk. With white musk as its base, paired with bergamot, sage, and lily of the valley, it exudes a gentle and calming aroma, perfect for those who love fresh and delicate scents. The sillage is long-lasting, yet the scent isn't overpowering, making it just right for a room or desk. Another thing I love is their fabric spray – it's amazing for spraying clothes and bedding, leaving the entire space feeling fresh and clean.

Korean address: 서울용산구이태원로54길31 2층
Phone: 0507-1316-0652
Instagram: @cosmicmansion

Tamburins

Tamburins' star products include perfumes, hand creams, and solid perfumes. Among them, CHAMO perfume features a woody scent of chamomile and sandalwood, suitable for those who prefer fresh and natural fragrances. PUMKINI perfume blends the sweetness of pumpkin with the freshness of shiso leaves, leaving a unique creamy finish, making it a favorite among those who love sweet styles. In addition, the brand's Shell Fragrance Hand Cream No. 000, with its main notes of sandalwood, patchouli, and earthy notes, has a refreshing texture and excellent moisturizing effect, and is also one of Jennie's favorite products.

It's worth mentioning that BLACKPINK member Jennie is a loyal Tamburins user. She has shared her experiences using Tamburins products such as shower gel, body lotion, and hand cream on her personal YouTube channel and Instagram. In 2022, Jennie became the face of Tamburins' first fragrance line, participating in the filming of the fragrance short film "SOLACE: A Touch of Comfort," showcasing her elegant yet languid dual charm.

Korean Address: 238 Taeyong-ro, Yongsan-gu, Seoul
Phone: 070-4101-3274
Instagram: @tamburinsofficial

NONFICTION

If you prefer woody or understated yet memorable scents, you must visit NONFICTION. This emerging Korean fragrance brand focuses on "born for real life," and their perfumes and body care products are made with natural ingredients, resulting in clean, layered, and not-too-overpowering fragrances. The most talked-about item is definitely Santal Cream, a combination of sandalwood, cream, and vetiver that smells incredibly gentle, giving off a "comfortable, inviting" feeling.

Another fragrance frequently mentioned online is Gentle Night, which leans towards a fresh floral scent. NONFICTION's packaging is also stunning; the minimalist cream color scheme is very sophisticated, making it a beautiful gift or a decorative piece for the home. The entire store has a quiet and relaxing feel, and there are open handwashing stations where you can try out hand products. It's highly recommended for those who appreciate Japanese and Korean lifestyle aesthetics.

Korean address: 서울용산구이태원로242 1층대로변
Phone: 02-790-4097
Instagram: @ official.nonfiction

Aesop

If you're an Aesop fan or interested in blending traditional and modern design, then the Aesop Hanam store in Hannam-dong, Seoul, is definitely worth a visit. Inspired by traditional Korean architecture, the store seamlessly blends warm wood elements with modern brass accents, creating a unique and comfortable shopping atmosphere.

The store offers a full range of skincare, haircare, and body care products, allowing you to try them out and find the perfect fit for you. Furthermore, the store's professionals will provide personalized advice and service based on your needs.

Korean address: 서울특별시용산구이태원로259-1
Phone: 02-797-1987
Instagram: @aesop

Le Labo

If you have a unique taste in fragrances, then Le Labo's Hannam store in Hannam-dong, Seoul, is definitely worth a visit. This New York-based boutique fragrance brand is renowned for its handcrafted and bespoke services, allowing each customer to have a personalized scent experience.

One of the store's most popular fragrances is Santal 33, a warm sandalwood base with a captivating woody scent that is beloved by fragrance enthusiasts worldwide. Another popular choice is Another 13, a blend of musk and jasmine for a unique unisex fragrance.

Korean Address: 259, Euntaewon-ro, Seoul
Phone: 02-796-8550
Instagram: @lelabofragrances

BORNTOSTANDOUT

Just by looking at the name BORNTOSTANDOUT, you know this fragrance brand is anything but ordinary. The store is located in an alley in Hannam-dong, with a modern and artistic design. Many Taiwanese fragrance enthusiasts make a special trip here just for the "talking-about scents".

The main perfumes are all very unique. For example, the super popular "DGAF (What's it to me?)" Eau de Parfum has refreshing bergamot and rose, and then finishes with a touch of musk and bean, giving it a neutral and slightly rebellious vibe. Another one, "Dirty Rice," is made with Indian basmati rice, almonds, and milk, and it actually makes you hungry (laughs).

Korean address: 1st Floor, 43-1, Euntae-won-ro 55-gil, Seoul
Phone: 070-8019-0995
Instagram: @borntostandout.official