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Must-Visit Brands in Hannam-dong Trendy Fashion Tour

Hannam-dong attracts countless trendsetters because it gathers top design brands from around the world, exclusive boutiques, and original Korean brands. In Hannam-dong, you can find trendy items rarely seen elsewhere, or discover the next big fashion trend. Below are our picks of must-visit brands in Hannam-dong. Remember to bookmark their addresses and opening hours—get ready to splurge!

1. EMIS

Founded in 2017, the brand EMIS stands for "Every Moment Is Special." It quickly became popular with its simple color schemes and highly recognizable logo baseball caps and canvas bags, and was worn by celebrities such as Blackpink's Jisoo and Song Hye-kyo.

Recommended purchases: "Logo Baseball Cap" (slimming cap), "Star Bag" (lightweight), and Song Hye-kyo's leopard print eco-friendly bag.

Address: 서울용산구대사관로 5길29 (Hannam store); 서울용산구대사관로36 (Hannam flagship store)

Business hours: Monday to Thursday 12:00–19:30; Friday to Sunday 12:00–20:00

Transportation: Itaewon Station (이태원역) on Seoul Subway Line 6, Exit 3

2. Tamburins

This brand is a fragrance brand under the parent company of Gentle Monster, renowned for its art exhibition-style spaces and sophisticated scents. Their product packaging is unique, and the scents are elegant, making them suitable for both gifting and personal enjoyment. The store's art installations are a must-visit for photos.

Recommended purchases: High-quality hand creams (especially Chamo and Perfume Shell X series), perfumes, and body lotions.

Address: 서울특별시용산구이태원로238

Business hours: Saturday to Thursday 11:00 to 21:00; Friday 14:00 to 21:00

Transportation: Seoul Subway Line 6, Itaewon Station (이태원역) and Hangangjin Station (한강진역), Exit 3

3. NONFICTION

NONFICTION is known for its unique woody scent and simple, elegant packaging, making it especially popular among younger consumers. The store has a comfortable atmosphere and a first-class fragrance testing experience.

Recommended purchases: Star products: Santal Cream perfume, hand cream, and shower gel.

Address: 서울용산구이태원로242 1층

Business hours: 11:00 - 20:30 daily

Transportation: Exit 3 of Hangangjin Station (한강진역) on Seoul Subway Line 6

4. Mardi Mercredi

Founded in 2018, this French casual brand became popular for its hand-painted daisy patterns. It's a must-have for Korean girls in the summer and attracts many fans with its cute and fashionable designs.

Recommended purchases: Clothing featuring daisy patterns, especially T-shirts and sweatshirts.

Address: 서울용산구이태원로54길58

Business hours: Tuesday to Sunday 11:00 - 19:00 (Closed on Mondays)

Transportation: Exit 3 of Hangangjin Station (한강진역) on Seoul Subway Line 6

5. Marithé

This French brand, after being reinterpreted in the South Korean market with a retro feel and a bold logo design, has become very popular.

Recommended purchases: Retro-style streetwear, especially items with large logos.

Address: 서울용산구이태원로229

Business hours: 11:30 AM - 9:00 PM daily

Transportation: Itaewon Station (이태원역) on Seoul Subway Line 6, Exit 2